Public Relations Specialist job description

Public Relations Specialist responsibilities include:

Formulating PR plans and strategies
Enhancing the company’s voice and presence through online and offline channels
Managing media relations and requests

Job brief

We are looking for a competent Public Relations (PR) Specialist to shape and protect our corporate image in ways that promote our business, values and mission. You’ll be responsible for maintaining media relations and collaborating with marketing teams in promotional activities.

We expect to see candidates who can impress us with their copywriting and presentation skills. We’ll be on the lookout for experience in corporate communications, project management and social media. Throw a lot of enthusiasm and a pleasant personality into the mix and you’ll be our ideal candidate.

The goal is to maintain positive public awareness of the company and its brand. Responsibilities

Formulate PR plans and strategies
Enhance the company’s voice and presence through online and offline channels
Manage media relations and requests
Write press releases, speeches and other PR copy
Plan and supervise events, fairs, conferences etc.
Support the implementation of promotional plans
Present solutions in times of PR crisis
Facilitate the resolution of disputes with the public or external vendors
Lead survey initiatives and analyze public opinion

Requirements

Proven experience as public relations specialist or similar position
Experience in project management and execution of PR campaigns and/or initiatives
Experience in copywriting and editing
Working knowledge of MS Office; photo and video-editing software is an asset
Familiarity with social media platforms (Twitter, Facebook etc.)
Excellent oral and written communication skills
Aptitude in presentation and public speaking
Proficiency in English
A creative yet practical mind
BSc/BA in PR, communications, journalism or relevant field

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