Visual Merchandiser job description

Visual Merchandiser responsibilities include:

Defining, designing and implementing a creative visual merchandising strategy
Creating appealing and eye-catching visual displays that lead the customer through the entire store
Producing window displays, signs, interior displays, floor plans and special promotions displays

Job brief

We are looking for a creative retail Visual Merchandiser to increase sales, get buyer’s attention and to provide an excellent in-store experience.

The goal is to use visual merchandising to convert window shoppers into prospects, drive branding and sales objectives and maximize profitability. Responsibilities

Define, design and implement a creative visual merchandising strategy
Create appealing and eye-catching visual displays that lead the customer through the entire store
Produce window displays, signs, interior displays, floor plans and special promotions displays
Identify key messages and set a clear image of the end result
Come up with, revise and present design ideas with assistant merchandisers
Act in alignment to the organization’s culture, products, image and target market
Monitor costs and work within budget
Oversee the production and brief staff on arranging displays
Change displays to promote new product launches and reflect festive or seasonal themes
Liaise with suppliers and source elements
Research lifestyle, demographics and design trends

Requirements

Proven work experience as a Visual Merchandiser or Visual Manager
Demonstrable visual design skills with a strong retail merchandising portfolio
Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilisation
Proficiency in Photoshop, Illustrator, or other visual design tools
Knowledge of current visual merchandising trends and best practices
Proficiency in MS Office
Creative and innovative thinker
Ability to analyze sales merchandising reports and survey results
BS degree in visual merchandising, fashion merchandising, exhibition design, visual communications or similar

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